Challenge: Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.
Solution: We live in a hyper connected world, yet more isolated. We are loosing our ability to understand differences, which leads to a more divided society. Create a space to communicate the message that we are all together and thus create a feeling of belonging for all.
Concept: Play - Share - Fly
Promo Video
