A campaign for creating awareness and promoting pet dogs for sponsorships and eventually adoption. The objectives are by helping find a home for the dog, by encouraging millions of pet lovers to make shelters the chosen method to adopt animals. A sponsorship program for people to help pets in need even if they can’t adopt them, so they contribute to the needs.
The APPA found that 35 percent of millennials own pets and also 43% of millennials who don’t own pets now would like to adopt one in the future as they believe having a pet dog makes the family happier and closer.
The idea is to engage people while they wait/stroll around stations or malls. The train stations as great places to wait and intruder to kill time, everyone wants to be occupied with something. A young family at the train station would love to win a toy for their kid to play with, and the fact that they can adopt the same dog in real life make a big difference. Similarly shopping malls where there are people of all age groups, they get to play and win toys and sponsor/adopt the dog.
The users gets a miniature plush toy of the real dog itself, box full of treats and lots of customized stuffs for the dog and the owner, and a loving and caring dog that would be their friend for ever.
