A campaign created as part of the course to create the marketing materials to help business with their opening up plans after Covid health restrictions and various lockdowns are relaxed. Get Back On is a campaign for Budweiser to motivate youngsters (21-34yrs) to get back to life safely and encourage them to step out of their homes. The focus is on getting people together and enjoying life like it used to be by participating in the dance challenge and share a free beer. The campaign is marketed using billboards, social media and experiential app.
Social Media Campaign
The focus is on talking to friends or strangers and meeting up with them to share a free beer.
1. Download the “GetBackOn” app.
2. Search and video chat with friends/strangers
3. Share the snapshots
4. Get the free Bud
Experiential Campaign
1. Big Screen installed in the pubs would invite people to “Get Back On” by pressing the big button on the screen.
2. A group of virtual party goers who are already logged to the “Get Back On” mobile app comes onto the big screen.
3. Participants would need to dance their way to win a free beer. They take a screen grab or picture of them dancing/grooving which can be shared on social media.
